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Meaning

The term "Psyop" is short for "psychological operation." It refers to actions designed to influence the perceptions and behaviors of individuals, groups, or governments. The goal of a psyop is often to achieve strategic objectives by manipulating information and emotions rather than relying on physical force. These operations are commonly used in military and political contexts to undermine enemy morale or sway public opinion in favor of a cause.

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Etymology

"Psyop" is derived from the words "psychological" and "operation." The term has its roots in military and intelligence contexts, where it originated to describe planned operations intended to influence target audiences through psychological means.

Examples

  1. The military launched a psyop to sway local populations during the conflict.
  2. Social media has become a powerful tool for conducting psychological operations in modern campaigns.
  3. Understanding the effects of psyops can help nations prepare for non-traditional warfare tactics.
  4. The success of the election campaign was partly attributed to an effective psyop that targeted undecided voters.