The word "hype" refers to extravagant or intensive publicity or promotion, often for a product, event, or idea. It can imply that the excitement or attention surrounding something may be exaggerated or not fully justified by its actual quality or value. Essentially, "hype" is about creating buzz or excitement that can sometimes be misleading.
The term "hype" originated in the 1960s as a shortening of "hyperbole," which means exaggerated statements or claims not meant to be taken literally. It has evolved to describe promotion that may be overly exciting or misleading.