Another Word For Gimmick

Meaning

The word gimmick refers to a clever or unusual device, idea, or feature that is designed to attract attention or to serve a specific purpose, often in a way that is considered superficial or deceptive. Gimmicks are often used in marketing, advertising, and entertainment to differentiate products or events, but they may not hold substantial value beyond their initial appeal.

Synonyms

• Trick
• Device
• Scheme
• Ploy
• Novelty
• Stunt

Antonyms

• Authenticity
• Substance
• Seriousness
• Sincerity
• Integrity
• Value

Etymology

The origin of the word gimmick is somewhat uncertain, but it is believed to have appeared in the American English language in the early 20th century. Some sources suggest it may have originated from a slang term among magicians or from a variation of "gimcrack," which refers to a showy but worthless object.

Examples

1. The new smartphone boasts several gimmicks, such as a holographic display and a voice-activated assistant, but it's still the battery life that consumers care about most.
2. The marketing team relied on various gimmicks to promote the product, including flashy advertisements and celebrity endorsements.
3. While the restaurant’s unique menu items sounded appealing, many customers felt they were just gimmicks rather than genuine culinary innovations.