Another Word For Patronize

Meaning

The word patronize has two primary meanings. First, it can refer to the act of supporting or being a regular customer of a business or organization, such as a restaurant, store, or art gallery. Second, it often means to treat someone with an air of superiority or condescension, as if they are less intelligent or capable. In this context, it implies a lack of respect and implies that the person being patronized is being talked down to.

Synonyms

• Support
• Sponsor
• Favor
• Condescend
• Belittle
• Talk down to

Antonyms

• Dismiss
• Ignore
• Respect
• Elevate
• Promote

Etymology

The word patronize comes from the Latin word patronus, meaning "protector" or "sponsor," which is derived from pater, meaning "father." The term evolved through French and Middle English before settling into its current usage in English.

Examples

1. Many local businesses depend on regular customers to patronize their stores for sustainability.
2. Though she was just trying to help, her tone made it feel like she was patronizing her colleague.
3. The art gallery was delighted to have patrons who patronize them by attending all their exhibits.
4. It’s important to support local artists, so we should patronize their work whenever we can.
5. He felt patronized when she explained the basic concept to him, assuming he didn’t understand it.