Marketing refers to the activities and processes involved in promoting, selling, and distributing a product or service. It encompasses various strategies to create awareness, attract customers, and ultimately drive sales. This can include advertising, market research, social media campaigns, and public relations efforts aimed at understanding and meeting consumer needs.
The word "marketing" derives from the term "market," which comes from the Latin word "mercatus," meaning "marketplace" or "trade." The suffix "-ing" is used to indicate the action or process of engaging in marketing activities.