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Meaning

The term "clickbait" refers to online content designed to attract attention and entice users to click on a link, often through sensationalized or misleading headlines. While some clickbait can be entertaining or thought-provoking, it typically prioritizes traffic and engagement over accuracy and substance.

Synonyms

Antonyms

Etymology

The word "clickbait" is a compound of "click," which refers to the action of pressing a mouse button on a hyperlink, and "bait," which suggests something that lures or entices. It emerged in the early 2000s, during the rise of online media and advertising.

Examples

  1. The article's headline was pure clickbait; it promised shocking revelations but delivered little substance.
  2. Many websites rely on clickbait to increase their traffic, sacrificing quality for quantity.
  3. I decided to avoid clickbait and read only articles that provided in-depth analysis on the topic.
  4. Although the video thumbnail looked enticing, it turned out to be just another clickbait trap.
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