The word "allurement" refers to the action of enticing or attracting someone through charm, appeal, or temptation. It is often used to describe something that is so attractive that it draws you in, sometimes in a way that may not be entirely good for you. Allurement can be related to physical beauty, enticing offers, or promising opportunities that may conceal risks.
The word "allurement" comes from the verb "allure," which derives from the Old French word "aleure" meaning "to bait, entice," which in turn comes from the Latin "ad-," meaning "to" or "toward" and "lure," which means "to entice." The suffix "-ment" is added to form a noun, indicating the action or result of alluring.